Women file 69% of divorces. What if you could reach the right ones for just $165 a month?
And only engage with those who are able to pay and ready to move forward.
Hi, I’m Maddy.
I’m the founder of In the Second Act, a coaching program for women going through divorce. In just four months I built a following of nearly 30,000 women in the various stages of divorce.
While I help these women navigate the emotional and practical sides of divorce, I’ve created a system for them, and women like them, to connect with capable family law attorneys like you.
Why our approach to content works
We create three types of content for three express purposes:
She feels seen and heard.
We help the female client feel seen and heard. This content gathers millions of views.
She sees what life can be.
We show her what life can be like after divorce and after personal work. We help her work through the emotional, so she can get on with the practical. This content inspires her to act.
She takes the practical steps.
We take a practical, no-BS approach to the actions and changes she needs to make to realize that future. Some clients just want a trauma dump and can’t take this step. They’re not for us, or for you.
The First Call Kit
- Capture the best leads months before other firms compete for them.
- A full-service marketing agency for under $200 a month.
- Content, leads, and client insights that other firms don’t have.
First Call Plans
First Call Test Drive
- Audience insights report that will unlock your current marketing, built from over 5k prospect interactions.
- Five turnkey strategies that will elevate and optimize your client acquisition today.
- Your first piece of customized content for social or Meta Ads, created just for you by Maddy.
If your sample content doesn’t meet your expectations, we’ll redo it. If you’re still not happy, we’ll refund your $59, and you can keep the audience insights report as our thanks for giving us a chance.
Monthly plans
First Call Starter
- Monthly “What She’s Asking” brief
- 4 ready-to-post pieces a month
- Speed-to-lead kit and consult opener script
- Co-branded “Before You File” guide
- Monthly office hour for your whole staff to upgrade their sales and marketing skills
First Call Partner
- Everything in Starter
- 4 new ads a month for Meta and Google
- A lead landing page with AI follow-up, so no inquiry sits unanswered
- First right of refusal on warm introductions in your metro
- One Instagram Live Q&A with Maddy each quarter
- Warm introductions to qualified and screened leads in your area
Full Service Managed Social
- Reach the millions of women needing an attorney on Instagram
- Fully managed business page
- A content strategy developed for your brand
- Regular content posting to take your page viral
- Full management of DMs and comments
- Monthly content strategy meeting
- Quarterly performance reports
* Prices quoted are for annual contracts. Month-to-month is $198/mo for First Call Starter and $498/mo for First Call Partner.
** Because of the lifting required to build a social media page, all fully managed social clients require a minimum six-month commitment, paid in advance.
How warm introductions work
Vetted, then introduced with her consent
When our clients are ready for legal counsel and they’ve been fully vetted by us, we inform them we have a paid partnership with an attorney in their area. With their consent, we deliver their name, email, metro, stage, and client summary to your inbox.
Shared fairly in every market
In instances where we have more than one partner per DMA (designated market area), leads are distributed via an equitable round robin.
Pay for screened leads, not ad spend
You only pay for access to qualified, screened leads, not endless ad activities that draw in the wrong types of clients.
Have a question? Let’s talk.
Book a 15-minute call with us. No slide deck. Bring your questions, and we’ll tell you plainly whether First Call fits your practice.
Book a 15-minute callOr reach us directly by email or phone.